Now considered an environmental scourge, wet wipes have a long, interesting history.
The first wet wipe, the Wet Nap, was made popular through single-use pouches that were distributed alongside a serving of deliciously messy ribs at your favorite BBQ joint.
Designed by American inventor Arthur Julius, the Wet Nap was born in 1957, trademarked in 1958 and officially unveiled to the public at the National Restaurant Show in 1960. Three years later, the Wet Nap was distributed along with buckets of chicken at what was then known as Kentucky Fried Chicken, founded by Colonel Harland Sanders in 1952.
Since then, however, the market has evolved to include baby wipes, makeup remover sheets and flushable wet wipes, among other product offerings, grabbing plenty of the Wet Nap market share.
The true trouble with wipes
While there is a wet wipe for almost every need, there are several products on the market – some with more mainstream ad campaigns – that are focused on a cleaner bum, something we all should aspire to, really.
But wipes are expensive, and flushing them is an environmental hazard than in 2015 – after sewer clogs occurred in cities including New York City, Washington, D.C., Toronto, London, Sydney and Chicago – led New York City’s city council and the city’s mayor Bill DeBlasio to draft legislation calling on companies to quit labeling their products as flushable when they are not biodegradable, so people would stop flushing them.
The city spends millions of dollars a year addressing the fallout from flushable wipes, which are responsible for nine out of 10 sewer clogs – including a 2013 fatberg made of 15 tons of congealed grease, wet wipes and other waste in London sewers that almost flooded the city.
But apparently, people would rather flush the wipes than toss them in the trash, especially if those wipes are used for intimate care.
“We’ve found that consumers are reluctant to put used wipes in the bathroom trash can,” Cynthia Finley, director of regulatory affairs for the advocacy group the National Association of Clean Water Agencies, told the Guardian in 2015. “That is why there is a demand for wipes that are flushable.”
A better wipe
That’s also why Satu Gel Wipe is such a great product.
This moisturizing gel – packed with vitamin E and panthenol, a humectant derived from vitamin B5 – is used with toilet paper to create truly flushable wipes that add an extra boost of cleansing power without damaging septic systems or public sewer systems.
Vitamin E is packed with antioxidants that protect collagen and elastin, the proteins that make up the skin’s structural layer, while helping to encourage the production of new cells, so skin becomes stronger. When combined with panthenol, skin is hydrated and soothed.
To use the gel, simply apply it to toilet paper and wipe as usual. The gel not only moisturizes, it also cleanses, providing a better clean than toilet paper alone.
That means that not only is Satu Gel Wipe environmentally friendly – Satu protects sewer systems because it uses biodegradable toilet paper and eliminates the need for wipes, keeping more than 1 million wipes from entering sewer systems worldwide – it also hydrates skin, helping to heal irritation, and provides gentle cleansing, which protects against E-coli and other bacteria.
Happy consumers have given the UK-based product a 4.2-star rating on Amazon.