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CEO among finalists of global enterprise competition

Siim Saat, the director of the Estonian startup SATU Laboratory, has been selected as one of the 10 finalists in the international health care startup competition ‘Entrepreneur of the Year’. His place among the finalists was won with the startup’s marketing of the innovative Gel Wipe product, which is designed for wiping bottoms. The winners will be announced during a formal gala to be held in London the day after tomorrow.

The gel created by the Estonian is innovative for the fact that it can be used with almost any kind of toilet paper without the paper falling apart, while at the same time being both ecologically and environmentally friendly. Growth in the popularity of wet wipes for cleaning bottoms has led to extensive environmental problems to which more and more attention is being turned in the West. For example, the British newspaper The Guardian named wet wipes the greatest enemy of the environment in 2015. The product developed by the Estonian solves this problem, since the gel dissolves in water and is safe for the environment. Saat was chosen as one of the 10 finalists from a field of more than 1000 nominees from Dubai to Canada.

The winners will be announced this Saturday 17 December at a formal gala being held in London. Information about the competition can be found online at Awards.php.

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